Art is challenging and engaging and an intimate expression of the human condition. Art takes us on a journey of personal learning, facilitating an intimate process of communication with self and the world we build around us, generating personal myth and bringing ephemeral moments of profound meaning into being. Art in people's consciousness is all things to all people and is a profound reflection of man's relationship with life and human creativity.
In photography, most photographs are made in a brief moment, a split second where a particular event becomes unique, frozen within the continuum of time; a moment that would otherewide have been invisible to us. Photographs exhibit a paradigm shift between the present and the past whose key holds an unique meaning. The photograph is nebulous and mesmeric and has a quality that is deeper and more profound than just the object that it appears to be. Photography and Art tap into the very life force that drives us,- the confluence of chance, observation and memory; our journey into the other worldly and the mysterious in life. Photographs reflect our dreams, wishes, wants, and insecurities - a panopoly of memories and emotions, drives and intents. Profound experiences that enrich our lives, take on a spiritual quality and bring ephemeral moments of private meaning into being. Visual images serve as an abstract representation of the personal and collective unconscious, photography is all things to all people.
To take a singular photograph, for example, and to relate it to the 'real' event, there always appears to be a void present. The photograph is simply an illusion of ultimate reality, or the evidence of a lost presence from which it was constructed. The full reality of 'being' at the time of photographic making is never fully realised after the moment has passed. The photograph is but a 'thin trace reproduction ' which has left its mark on film, and is no more than a 'transparent envelope' of nature. A photograph arrests the flow of 'real time', so it continually presents us with an experience of the past. The photograph holds or preserves the moment, and presents us with a realization of time discontinuity. Photography has its own, unique authority existing through a combination of the elements it is composed of, whilst in the same instant, confirming a reflection of our own approaching mortality. There is a photographic paradox of death present in the photographic, visual image.
Photography is used in the advertising industry to convey a sense of glamour envy in order to sell us things. It is extensively used in the fashion and glamour industries; editorial photography is used to illustrate articles in magazines; whilst pornography relies upon the photographic image for its own survival; photographs are informants of identity and are used for methods of social control. Photographs are polymorphic entities.
What does the camera and photography represent to us?
Do we shoot, take or make photographs?
How conscious are we in the moments when we use the camera to intervene in the passage of time?
Art and creativity in people's consciousness is all things to all people. Art is a profound reflection of man's relationship with life and our desire for self expression, communication and creativity. It is our intervention with life and a ceaseless drive for new ideas and experiences that define who we are as individuals, which leads us to change and renewal, learning and understanding- a process of self-individuation. Art is something that fabricates personal myth; signs that inform and guide us on life's path and bring ephemeral moments of private meaning into being, those many hidden meanings that lie on the edge of consciousness.
Our engagement with art, culture and the constant flux of the world about us defines our sense of destiny and who we are as peoples living in different cultures, from small groups of people to whole societies. Culture is a social heirloom passed down the generations which imparts significance and meaning to our way of life and remains open to re-interpretation, manipulation and is in a constant state of flux. Art and culture is an ever changing entity.
Art and creativity offers profound insight, balance and meaning to life and manifests intimate experiences of the mysterious and the sublime. It is a process of communication with the visual, emotional, cerebral and spiritual experiences, which are foundational to life and shape the world as we know it. Art imparts new meanings and generates new ideas, concepts and associations and is a celebration of living in all its entirity.
Art and our own authenticity is an intimate process of communication with self and the world we build around us and shapes who we are as individuals. It gives us happiness, fulfillment and times of deep celebration and joy and is the driving force with which we live life to the full. Within our present milieu where cultural values are becoming homogenised and losing their individualism and autheticity, art and creativity has the definite potential to fill the void that the capitalist dream leaves in its wake.